Autonomy and Technology Adoption
We examine whether autonomy increases adherence to expert recommendations in technology adoption. In a context where farmers overuse fertilizer, we ran a field experiment that combined recommendations with either a restrictive subsidy tied to expert-recommended inputs or a flexible subsidy preserving farmer autonomy over input choice. In the short run, farmers adopted expert recommendations at similar rates regardless of subsidy autonomy and reduced fertilizer over-use by two-thirds. In the longer run, after the intervention ended, farmers with autonomy were significantly more likely to persist with the expert recommendations. A laboratory experiment with the same core structure, a tighter autonomy manipulation, and a different population replicates our main results and tests competing mechanisms. Formal mechanism tests are consistent with memory fully mediating the effect of autonomy on persistence, and persistence fully mediating the effect on long-run performance. Our results suggest that preserving choice can enhance the long-term effectiveness of expert advice and targeted subsidies.
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Copy CitationBenjamin Bushong, Carolina Corral, Xavier Giné, Aprajit Mahajan, and Enrique Seira, "Autonomy and Technology Adoption," NBER Working Paper 27681 (2020), https://doi.org/10.3386/w27681.Download Citation
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