Incentivizing Nutritious Diets: A Field Experiment of Relative Price Changes and How They are Framed
NBER Working Paper No. 21929
Issued in January 2016
NBER Program(s):CH, HC, HE, PE
This paper examines how consumers respond to price incentives for nutritious relative to less-nutritious foods, and whether the framing of the price incentive as a subsidy for nutritious food or a tax on non-nutritious food influences consumers’ responses. Analyzing transaction data from an 8-month randomized controlled field experiment involving 208 households, we find that a 10% relative price difference between nutritious and less nutritious food does not significantly affect overall purchases, although low-income households respond to the subsidy frame by buying more of both nutritious and less-nutritious food.
The NBER Bulletin on Aging and Health provides summaries of publications like this.
You can sign up to receive the NBER Bulletin on Aging and Health by email.
Acknowledgments and Disclosures
Machine-readable bibliographic record -
Document Object Identifier (DOI): 10.3386/w21929
Users who downloaded this paper also downloaded* these:
|Marti, Buckell, Maclean, and Sindelar
||w22079 To ‘Vape’ or Smoke? A Discrete Choice Experiment Among U.S. Adult Smokers
|Banerjee, Barnhardt, and Duflo
||w22121 Can Iron-Fortified Salt Control Anemia? Evidence from Two Experiments in Rural Bihar
|Coile, Milligan, and Wise
||w21939 Social Security and Retirement Programs Around the World: The Capacity to Work at Older Ages – Introduction and Summary
|Budish, Roin, and Williams
||w21889 Patents and Research Investments: Assessing the Empirical Evidence
|Cawley and Frisvold
||w21465 The Incidence of Taxes on Sugar-Sweetened Beverages: The Case of Berkeley, California