NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

Movies, Margins and Marketing: Encouraging the Adoption of Iron-Fortified Salt

Abhijit Banerjee, Sharon Barnhardt, Esther Duflo

NBER Working Paper No. 21616
Issued in October 2015

---- Acknowledgements ----

For financial support, we thank the International Initiative for Impact Evaluation, the U.K. Department for International Development, the U.S. National Institutes of Health (P01AG005842), and the International Food Policy Research Institute. Dr. Vandana Shiva provided medical expertise. For dedicated research support we are grateful to the team at J-PAL, including Urmi Bhattacharya, Shruti Bhimsaria, Anna George, Dwijo Goswami, Radhika Jain, Seema Kacker, Sweta Kumari, Bastien Michel, Prianthi Roy, Krutika Ravishankar, Achill Rudolph, Laura Stilwell, Niloufer Taber, Micah Villareal and dozens of survey specialists. We thank Amitabh Chandra and participants at the Health and Aging conference at the Boulders, 2015 for comments. All errors are our own. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.

---- Disclosure of Financial Relationships for Abhijit Banerjee ----

The Abdul Latif Poverty Action Lab at MIT, of which Banerjee is a Director, received a grant from the Australian Government’s Department of Foreign Affairs and Trade (also known as Australian Aid) to support our work on randomized experiments in Indonesia, including this project. However, Banerjee did not receive any salary support directly from that grant. Neither the Indonesian Government, TNP2K, nor the Australian Government had the right of prior review over this paper. However, they were provided with a copy of the paper prior to submission as a courtesy.

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