NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

The Intergenerational Transmission of Automobile Brand Preferences: Empirical Evidence and Implications for Firm Strategy

Soren T. Anderson, Ryan Kellogg, Ashley Langer, James M. Sallee

NBER Working Paper No. 19535
Issued in October 2013
NBER Program(s):   IO

We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from the Panel Study of Income Dynamics. This correlation could represent transmission of brand preferences across generations, or it could result from correlation in family characteristics that determine brand choice. We present a variety of empirical specifications that lend support to the former interpretation and to a mechanism that relies at least in part on state dependence. We then discuss implications of intergenerational brand preference transmission for automakers’ product-line strategies and for the strategic pricing of vehicles to different age groups.

You may purchase this paper on-line in .pdf format from SSRN.com ($5) for electronic delivery.

Information about Free Papers

You should expect a free download if you are a subscriber, a corporate associate of the NBER, a journalist, an employee of the U.S. federal government with a ".GOV" domain name, or a resident of nearly any developing country or transition economy.

If you usually get free papers at work/university but do not at home, you can either connect to your work VPN or proxy (if any) or elect to have a link to the paper emailed to your work email address below. The email address must be connected to a subscribing college, university, or other subscribing institution. Gmail and other free email addresses will not have access.

E-mail:

Machine-readable bibliographic record - MARC, RIS, BibTeX

Document Object Identifier (DOI): 10.3386/w19535

Users who downloaded this paper also downloaded these:
McCloskey and Zecher The Success of Purchasing-Power Parity: Historical Evidence and Its Implications for Macroeconomics
Giannitsarou and Scott Inflation Implications of Rising Government Debt
Danaher, Dhanasobhon, Smith, and Telang w19634 Understanding Media Markets in the Digital Age: Economics and Methodology
Zheng, Sun, Qi, and Kahn w19624 The Evolving Geography of China’s Industrial Production: Implications for Pollution Dynamics and Urban Quality of Life
Bar and Lillard w19794 Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion
 
Publications
Activities
Meetings
NBER Videos
Data
People
About

Support
National Bureau of Economic Research, 1050 Massachusetts Ave., Cambridge, MA 02138; 617-868-3900; email: info@nber.org

Contact Us