NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

The Impact of the Internet on Advertising Markets for News Media

Susan Athey, Emilio Calvano, Joshua Gans

NBER Working Paper No. 19419
Issued in September 2013

---- Acknowledgements ----

Financial support from the Toulouse Network on Information Technology is gratefully acknowledged. Part of this research was conducted at Microsoft Research, Cambridge MA. Both Athey and Gans have consulting relationships with Microsoft that has an interest in the efficiency of online advertising markets but does not have direct interests in the news media industry. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.

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