The Impact of the Internet on Advertising Markets for News Media
---- Acknowledgements ----
Financial support from the Toulouse Network on Information Technology is gratefully acknowledged. Part of this research was conducted at Microsoft Research, Cambridge MA. Both Athey and Gans have consulting relationships with Microsoft that has an interest in the efficiency of online advertising markets but does not have direct interests in the news media industry. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.