NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

Advertising Expensive Mortgages

Umit G. Gurun, Gregor Matvos, Amit Seru

NBER Working Paper No. 18910
Issued in March 2013

---- Acknowledgements -----

We thank Geoff Booth, Ali Hortacsu, Devin Pope, Kelly Shue, Chad Syverson, Rob Vishny, Richard Thaler, Luigi Zingales and the seminar participants at Chicago Booth for helpful suggestions. Xu Cheng, Laura Harris, Will Powley, Tricia Sun, and Adithya Surampudi provided outstanding research assistance. The authors are from a: University of Texas at Dallas and b: Booth School of Business, University of Chicago, and NBER. Seru and Matvos thank Initiative on Global Markets for funding. All errors are our own. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.

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