TY - JOUR AU - Helliwell,John F. TI - Understanding and Improving the Social Context of Well-Being JF - National Bureau of Economic Research Working Paper Series VL - No. 18486 PY - 2012 Y2 - October 2012 UR - http://www.nber.org/papers/w18486 L1 - http://www.nber.org/papers/w18486.pdf N1 - Author contact info: John F. Helliwell Vancouver School of Economics University of British Columbia 997-1873 East Mall Vancouver BC V6T 1Z1 CANADA Tel: 604/822-4953 Fax: 604/822-5915 E-Mail: john.helliwell@ubc.ca AB - The paper first attempts to demonstrate the fundamental importance of the social context. The related evidence is drawn from recent theoretical and empirical advances in the study of subjective well-being. Treating people’s self-assessments of the quality of their lives as valid measures of well-being exposes the importance of the social context and suggests new ways to design better policies. The paper starts with demonstrations of the unexpectedly great well-being consequences of social and pro-social behavior. In addition, evidence is advanced to show an evolutionary fitness for social and pro-social behaviors above and beyond those flowing through their direct consequences for subjective well-being. This is followed by discussion of specific measures of the social context, of the fundamental importance of trust as social glue, and of several experiments designed to improve subjective well-being. ER -