Defaults and Attention: The Drop Out Effect
NBER Working Paper No. 17988
When choice options are complex, policy makers may seek to reduce decision making errors by making a high quality option the default. We show that this positive effect is at risk because such a policy creates incentives for decision makers to "drop out" by paying no attention to the decision and accepting the default sight unseen. Using decision time as a proxy for attention, we confirm the importance of this effect in an experimental setting. A key challenge for policy makers is to measure, and if possible mitigate, such drop out behavior in the field.
You may purchase this paper on-line in .pdf format from SSRN.com ($5) for electronic delivery.
Users who downloaded this paper also downloaded these: