TY  - JOUR
AU  - Carlin,Bruce Ian
AU  - Ederer,Florian
TI  - Search Fatigue
JF  - National Bureau of Economic Research Working Paper Series
VL  - No. 17895
PY  - 2012
Y2  - March 2012
UR  - http://www.nber.org/papers/w17895
L1  - http://www.nber.org/papers/w17895.pdf
N1  - Author contact info:
Bruce I. Carlin
Anderson Graduate School of Management
UCLA
110 Westwood Plaza, Suite C413
Los Angeles, CA 90095-1481
Tel: 310/825-7246
E-Mail: bruce.carlin@anderson.ucla.edu

Florian Ederer
UCLA Anderson School of Management
110 Westwood Plaza
Los Angeles, CA 90095
Tel: 310 825 7348
Fax: 310 825 1581
E-Mail: florian.ederer@anderson.ucla.edu
AB  - Consumer search is not only costly but also tiring. We characterize the intertemporal effects that search fatigue has on oligopoly prices, product proliferation, and the provision of consumer assistance (i.e., advice). These effects vary based on whether search is all-or-nothing or sequential in nature, whether learning takes place, and whether consumers exhibit brand loyalty. We perform welfare analysis and highlight the novel empirical implications that our analysis generates.
ER  -