@techreport{NBERw17843,
 title = "Small Cues Change Savings Choices",
 author = "James J. Choi and Emily Haisley and Jennifer Kurkoski and Cade Massey",
 institution = "National Bureau of Economic Research",
 type = "Working Paper",
 series = "Working Paper Series",
 number = "17843",
 year = "2012",
 month = "February",
 URL = "http://www.nber.org/papers/w17843",
 abstract = {In randomized field experiments, we embedded one- to two-sentence anchoring, goal-setting, or savings threshold cues in emails to employees about their 401(k) savings plan. We find that anchors increase or decrease 401(k) contribution rates by up to 1.9% of income. A high savings goal example raises contribution rates by up to 2.2% of income. Highlighting a higher savings threshold in the match incentive structure raises contributions by up to 1.5% of income relative to highlighting the lower threshold. Highlighting the maximum possible contribution rate raises contribution rates by up to 2.9% of income among low savers.},
}