TY - JOUR AU - Lin,Xiaoji AU - Zhang,Lu TI - Covariances versus Characteristics in General Equilibrium JF - National Bureau of Economic Research Working Paper Series VL - No. 17285 PY - 2011 Y2 - August 2011 UR - http://www.nber.org/papers/w17285 L1 - http://www.nber.org/papers/w17285.pdf N1 - Author contact info: Xiaoji Lin Department of Finance Ohio State University 2100 Neil Ave, Columbus, OH, 43210 Tel: 614-292-4318 Fax: 614-292-7062 Tel: 44-020-7852-3717 Fax: 44-020-7955-7420 E-Mail: lin_1376@fisher.osu.edu Lu Zhang Fisher College of Business The Ohio State University 2100 Neil Avenue Columbus, OH 43210 Tel: 585-267-6250 E-Mail: zhanglu@fisher.osu.edu AB - We question a deep-ingrained doctrine in asset pricing: If an empirical characteristic-return relation is consistent with investor "rationality," the relation must be "explained" by a risk factor model. The investment approach changes the big picture of asset pricing. Factors formed on characteristics are not necessarily risk factors: Characteristics-based factor models are linear approximations of firm-level investment returns. The evidence that characteristics dominate covariances in horse races does not necessarily mean mispricing: Measurement errors in covariances are more likely to blame. Most important, the investment approach completes the consumption approach in general equilibrium, especially for cross-sectional asset pricing. ER -