Using Non-Pecuniary Strategies to Influence Behavior: Evidence from a Large Scale Field Experiment
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The authors thank Kathy Nguyen for her support in conducting this experiment and for her assistance in creating the treatment messages and ensuring the experimental design was policy relevant. The authors also thank Herb Richardson for transferring the outcome data, Merlin Hanauer and Juan Jose Miranda for work to compile the data. John List, Subrendu Pattanayak, Laura Taylor, and participants at the 2009 AEA-ASSA meetings and seminars at the Georgia Water Wise Council, the Georgia Association of Water Professionals, University of California-Davis, North Carolina State University, Virginia Tech, and Yale University provided useful comments that markedly improved the study The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.