TY - JOUR AU - Conti,Annamaria AU - Thursby,Marie C. AU - Rothaermel,Frank TI - Show Me the Right Stuff: Signals for High Tech Startups JF - National Bureau of Economic Research Working Paper Series VL - No. 17050 PY - 2011 Y2 - May 2011 UR - http://www.nber.org/papers/w17050 L1 - http://www.nber.org/papers/w17050.pdf N1 - Author contact info: Annamaria Conti Annamaria Conti 800 W. Peachtree St N.W. Atlanta, GA 30308 E-Mail: annamaria.conti@mgt.gatech.edu Marie C. Thursby College of Management Georgia Institute of Technology 800 West Peachtree Street, NW Atlanta, GA 30308-1149 Tel: 404/894-6249 Fax: 404/385-4894 E-Mail: marie.thursby@mgt.gatech.edu Frank Rothaermel Professor Frank Rothaermel 800 W. Peachtree St N.W. Atlanta, GA 30308 E-Mail: frank.rothaermel@mgt.gatech.edu AB - We present a theoretical model of startup signaling with multiple signals and potential di erences in external investor preferences. For a novel sample of technology incubator startups, we empirically examine the use of patents and founder, friends, and family (FFF) money as such signals, nding that they are jointly endogenous to venture capital and business angel investment in the startups. For this sample, venture capitalists appear to value patents more highly than FFF money, while the reverse is true for business angels. Moreover, the impact of patents on venture capitalists is larger than the impact of FFF money on business angels. ER -