Heuristic Thinking and Limited Attention in the Car Market
---- Acknowledgements -----
We are grateful to seminar participants at the Second Annual Behavioral Economics Conference, NBER Summer Institute, FTC Microeconomics Conference, Case Western Reserve, Drexel, Harvard, Melbourne, MIT, Sydney, Toronto, UC Berkeley, UT Dallas, and the Wharton School for helpful comments and suggestions. Special thanks to Susan Helper, Glenn Mercer and Jim Rebitzer for help obtaining data and advice on the auto industry. Financial support was provided by The Fishman Davidson Center and The International Motor Vehicle Program. Part of this research was performed while Nicola Lacetera and Justin Sydnor were at the Economics Department at Case Western Reserve University, and Devin Pope was at the Wharton School of the University of Pennsylvania. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.