TY - JOUR AU - Anderson,Soren T. TI - The Demand for Ethanol as a Gasoline Substitute JF - National Bureau of Economic Research Working Paper Series VL - No. 16371 PY - 2010 Y2 - September 2010 UR - http://www.nber.org/papers/w16371 L1 - http://www.nber.org/papers/w16371.pdf N1 - Author contact info: Soren T. Anderson Department of Economics Marshall - Adams Hall, Office 18C Michigan State University East Lansing, MI 48824-1038 Tel: 517/355-0286 Fax: 517/432-1068 E-Mail: sta@msu.edu AB - This paper estimates household preferences for ethanol as a gasoline substitute. I develop a theoretical model linking the shape of the ethanol demand curve to the distribution of price ratios at which individual households switch fuels. I estimate the model using data from many retail fueling stations. Demand is price-sensitive with a mean elasticity of 2.5–3.5. I find that preferences are heterogeneous with many households willing to pay a premium for ethanol. This reduces the simulated cost of an ethanol content standard, since some households choose ethanol without large subsidies; simulated costs are still high relative to likely environmental benefits. ER -