TY - JOUR AU - Alevy,Jonathan E. AU - List,John AU - Adamowicz,Wiktor TI - How Can Behavioral Economics Inform Non-Market Valuation? An Example from the Preference Reversal Literature JF - National Bureau of Economic Research Working Paper Series VL - No. 16036 PY - 2010 Y2 - May 2010 UR - http://www.nber.org/papers/w16036 L1 - http://www.nber.org/papers/w16036.pdf N1 - Author contact info: Jonathan E. Alevy University of Alaska Anchorage E-Mail: afja@uaa.alaska.edu John List Department of Economics University of Chicago 1126 East 59th Chicago, IL 60637 Tel: 301/405-1288 Fax: 301/314-9091 E-Mail: jlist@uchicago.edu wiktor adamowicz University of Alberta Department of Rural Economy 515 General Services Building Edmonton, AB T6G-2H1 Canada E-Mail: dasskdadfask@ww.edu AB - Psychological insights have made inroads within most major areas of study in economics. One area where less advance has been made is environmental and resource economics. In this study, we examine the implications of preference reversals over evaluation modes, in which stated economic values critically depend on whether the good is valued jointly with others or in isolation. The question arises because two commonly used methods for eliciting stated preferences differ in that one presents objects together and another presents objects to be evaluated in isolation. Beyond showing an example of the import of behavioral economics, our empirical evidence sheds new light on the factors associated with insensitivity of valuations to the scope of the good. ER -