NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

The Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand

Dhaval Dave, Henry Saffer

NBER Working Paper No. 15969
Issued in May 2010

---- Acknowledgements -----

This research was supported by a grant from the Agency for Healthcare Research and Quality to the National Bureau of Economic Research. We would like to thank Gregory Colman and seminar participants at the University of Connecticut for valuable comments. Li Ma and Zhen Ma provided excellent research assistance. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.

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