TY - JOUR AU - Gentzkow,Matthew AU - Shapiro,Jesse M. TI - Ideological Segregation Online and Offline JF - National Bureau of Economic Research Working Paper Series VL - No. 15916 PY - 2010 Y2 - April 2010 UR - http://www.nber.org/papers/w15916 L1 - http://www.nber.org/papers/w15916.pdf N1 - Author contact info: Matthew Gentzkow University of Chicago Booth School of Business 5807 South Woodlawn Avenue Chicago, IL 60637 Tel: 773/834-2177 Fax: 773/702-0458 E-Mail: gentzkow@chicagobooth.edu Jesse M. Shapiro University of Chicago Booth School of Business 5807 S. Woodlawn Avenue Chicago, IL 60637 Tel: 773/834-2688 Fax: 773-753-0563 E-Mail: jmshapir@uchicago.edu AB - We use individual and aggregate data to ask how the Internet is changing the ideological segregation of the American electorate. Focusing on online news consumption, offline news consumption, and face-to-face social interactions, we define ideological segregation in each domain using standard indices from the literature on racial segregation. We find that ideological segregation of online news consumption is low in absolute terms, higher than the segregation of most offline news consumption, and significantly lower than the segregation of face-to-face interactions with neighbors, co-workers, or family members. We find no evidence that the Internet is becoming more segregated over time. ER -