TY - JOUR AU - Kostova,Deliana AU - Ross,Hana AU - Blecher,Evan AU - Markowitz,Sara TI - Prices and Cigarette Demand: Evidence from Youth Tobacco Use in Developing Countries JF - National Bureau of Economic Research Working Paper Series VL - No. 15781 PY - 2010 Y2 - February 2010 UR - http://www.nber.org/papers/w15781 L1 - http://www.nber.org/papers/w15781.pdf N1 - Author contact info: Deliana Kostova Department of Economics Emory University Atlanta, GA 30322 E-Mail: dkostov@emory.edu Hana Ross American Cancer Society 250 Williams Street Atlanta, GA 30303 E-Mail: hana.ross@cancer.org Evan Blecher 250 Williams Street Atlanta, GA 30303 E-Mail: Evan.Blecher@cancer.org Sara Markowitz Department of Economics Emory University 1602 Fishburne Dr. Atlanta, GA 30322 Tel: (404) 712-8167 E-Mail: sara.markowitz@emory.edu AB - This paper estimates the impact of cigarette prices on youth smoking in lower-income countries using data from the Global Youth Tobacco Survey (GYTS). Country-level heterogeneity is addressed with fixed effects and by directly controlling for confounding environmental factors such as local anti-smoking sentiment, cigarette advertising, anti-smoking media messages, and compliance with youth access restrictions. We find that cigarette price is an important determinant of both smoking participation and conditional demand. The estimated price elasticity of participation is -0.63. The likelihood of participation decreases with anti-smoking sentiment and increases with exposure to cigarette advertising. The estimated price elasticity of conditional cigarette demand is approximately -1.2. Neither anti-smoking sentiment, cigarette advertising, nor access restrictions have an impact on the intensity of smoking among current smokers, but exposure to anti-smoking media may reduce the number of cigarettes smoked. ER -