TY - JOUR AU - Bajari,Patrick AU - Cooley,Jane AU - Kim,Kyoo il AU - Timmins,Christopher TI - A Theory-Based Approach to Hedonic Price Regressions with Time-Varying Unobserved Product Attributes: The Price of Pollution JF - National Bureau of Economic Research Working Paper Series VL - No. 15724 PY - 2010 Y2 - February 2010 UR - http://www.nber.org/papers/w15724 L1 - http://www.nber.org/papers/w15724.pdf N1 - Author contact info: Patrick Bajari University of Washington 331 Savery Hall UW Economics Box 353330 Seattle, Washington 98195-3330 E-Mail: Bajari@uw.edu Jane Cooley University of Wisconsin 1180 Observatory Drive Madison, WI 53706 E-Mail: jcooley@ssc.wisc.edu Kyoo il Kim Department of Economics University of Minnesota 4-129 Hanson Hall 1925 4th Street South Minneapolis, MN 55455 Tel: 612-625-6793 E-Mail: kyookim@umn.edu Christopher Timmins Department of Economics Duke University 209 Social Sciences Building P.O. Box 90097 Durham, NC 27708-0097 Tel: 919/660-1809 Fax: 919/684-8974 E-Mail: christopher.timmins@duke.edu AB - We propose a new strategy for a pervasive problem in the hedonics literature—recovering hedonic prices in the presence of time-varying correlated unobservables. Our approach relies on an assumption about homebuyer rationality, under which prior sales prices can be used to control for time-varying unobservable attributes of the house or neighborhood. Using housing transactions data from California’s Bay Area between 1990 and 2006, we apply our estimator to recover marginal willingness to pay for reductions in three of the EPA’s “criteria” air pollutants. Our findings suggest that ignoring bias from time-varying correlated unobservables considerably understates the benefits of a pollution reduction policy. ER -