TY - JOUR AU - Fernández-Villaverde,Jesús AU - Greenwood,Jeremy AU - Guner,Nezih TI - From Shame to Game in One Hundred Years: An Economic Model of the Rise in Premarital Sex and its De-Stigmatization JF - National Bureau of Economic Research Working Paper Series VL - No. 15677 PY - 2010 Y2 - January 2010 UR - http://www.nber.org/papers/w15677 L1 - http://www.nber.org/papers/w15677.pdf N1 - Author contact info: Jesus Fernandez-Villaverde University of Pennsylvania 160 McNeil Building 3718 Locust Walk Philadelphia, PA 19104 Tel: 267/307-1068 E-Mail: jesusfv@econ.upenn.edu Jeremy Greenwood Department of Economics University of Pennsylvania 3718 Locust Walk McNeil Building, Rm 160 Philadelphia, PA 19104-6297 Tel: 215/898-1505 Fax: 215/746-2947 E-Mail: do-not-use@jeremygreenwood.net Nezih Guner MOVE Facultat d’Economia Edifici B – Campus de Bellaterra 08193 Bellaterra Cerdanyola del Vallès Spain E-Mail: nezih.guner@movebarcelona.eu AB - Societies socialize children about sex. This is done in the presence of peer-group effects, which may encourage undesirable behavior. Parents want the best for their children. Still, they weigh the marginal gains from socializing their children against its costs. Churches and states may stigmatize sex, both because of a concern about the welfare of their flocks and the need to control the cost of charity associated with out-of-wedlock births. Modern contraceptives have profoundly affected the calculus for instilling sexual mores. As contraception has improved there is less need for parents, churches and states to inculcate sexual mores. Technology affects culture. ER -