NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

Quality Provision, Expected Firm Altruism and Brand Extensions

Julio J. Rotemberg

NBER Working Paper No. 15635
Issued in January 2010

---- Acknowledgements -----

I wish to thanks Mary Burke, Stephan Meier and Christina Wang for conversations and the Harvard Business School Division of Research for support. The views expressed herein are those of the author and do not necessarily reflect the views of the National Bureau of Economic Research.

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