Integrated Political Strategy

John M. de Figueiredo

NBER Working Paper No. 15053
Issued in June 2009
NBER Program(s):   LE   POL

This paper reviews the literature on corporate political strategy and identifies a number of open research questions and streams for potential investigation. The paper develops a framework to explain why, when, and how a firm will pursue multi-forum political action as part of its non-market and integrated strategy.

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Acknowledgments

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