Integrated Political Strategy
This paper reviews the literature on corporate political strategy and identifies a number of open research questions and streams for potential investigation. The paper develops a framework to explain why, when, and how a firm will pursue multi-forum political action as part of its non-market and integrated strategy.
Document Object Identifier (DOI): 10.3386/w15053
Published: de Figueiredo, John M. (2009). “Integrated Political Strategy,” Advances in Strategic Management, 26: 459-486
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