NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

The Strategic Timing Incentives of Commercial Radio Stations: An Empirical Analysis Using Multiple Equilibria

Andrew Sweeting

NBER Working Paper No. 14506
Issued in November 2008

---- Acknowledgements -----

This paper is a revised version of chapter 2 of my MIT Ph.D. thesis. I thank Glenn Ellison, Paul Joskow, Aviv Nevo, Rob Porter, Whitney Newey, Pat Bajari, Liran Einav, Brian McManus, Paul Ellickson and participants at numerous academic conferences, seminars and the 2003 National Association of Broadcasters/Broadcast Education Association Convention in Las Vegas for useful comments. I also thank Rich Meyer of Mediabase 24/7 for providing access to the airplay data and the National Association of Broadcasters for providing a research grant for the purchase of the BIAfn MediaAccess Pro database including the Arbitron share data. The paper has been much improved by the thoughtful insights of the coeditor and two referees. The previous title of this paper was "Coordination Games, Multiple Equilibria and the Timing of Radio Commercials". All views expressed in this paper, and any errors, are my own. The views expressed herein are those of the author(s) and do not necessarily reflect the views of the National Bureau of Economic Research.

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