Imitative Obesity and Relative Utility

David G. Blanchflower, Andrew J. Oswald, Bert Van Landeghem

NBER Working Paper No. 14337
Issued in September 2008
NBER Program(s):   HC    HE    LS

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---- Abstract -----

If human beings care about their relative weight, a form of imitative obesity can emerge (in which people subconsciously keep up with the weight of the Joneses). Using Eurobarometer data on 29 countries, this paper provides cross-sectional evidence that overweight perceptions and dieting are influenced by a person's relative BMI, and longitudinal evidence from the German Socioeconomic Panel that well-being is influenced by relative BMI. Highly educated people see themselves as fatter -- at any given actual weight -- than those with low education. These results should be treated cautiously, and fixed-effects estimates are not always well-determined, but there are grounds to take seriously the possibility of socially contagious obesity.

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