TY - JOUR AU - Epstein,Andrew AU - Ketcham,Jonathan D. AU - Nicholson,Sean TI - Professional Partnerships and Matching in Obstetrics JF - National Bureau of Economic Research Working Paper Series VL - No. 14070 PY - 2008 Y2 - June 2008 UR - http://www.nber.org/papers/w14070 L1 - http://www.nber.org/papers/w14070.pdf N1 - Author contact info: Andrew Epstein Division of General Internal Medicine University of Pennsylvania School of Medicine 423 Guardian Dr 1001 Blockley Hall Philadelphia, PA 19104 Tel: 215-746-7992 E-Mail: eandrew@mail.med.upenn.edu Jonathan D. Ketcham Associate Professor Department of Marketing, Box 4106 W.P. Carey School of Business Arizona State University 300 E. Lemon Street Tempe, AZ 85287-4106 E-Mail: ketcham@asu.edu Sean Nicholson Professor Department of Policy Analysis and Management Cornell University 102 Martha Van Rensselaer Hall Ithaca, NY 14853 Tel: 607/254-6498 Fax: 607/255-4071 E-Mail: sn243@cornell.edu AB - Theory indicates that internally-differentiated professional partnerships can promote matching between heterogeneous consumers and professionals, particularly when consumers have imperfect information or markets have barriers to referrals between firms. We test this in obstetrics markets, relying on random assignment of patients to physicians to generate unbiased measures of a physician's treatment style and skill, and on simulations to measure a physician's specialization. Consumers match to professionals along all three dimensions -- specialization, style and skill -- based on consumers' observed characteristics and unobserved preferences. We conclude that internally-differentiated partnerships promote matching in ways that improve consumers' welfare and health. ER -