TY  - JOUR
AU  - Bernheim,B. Douglas
TI  - On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal
JF  - National Bureau of Economic Research Working Paper Series
VL  - No. 13954
PY  - 2008
Y2  - April 2008
UR  - http://www.nber.org/papers/w13954
L1  - http://www.nber.org/papers/w13954.pdf
N1  - Author contact info:
B. Douglas Bernheim
Department of Economics
Stanford University
Stanford, CA 94305-6072
Tel: 650/725-8732
Fax: 650/725-5702
E-Mail: bernheim@stanford.edu
AB  - This paper evaluates the prospects for the emerging field of neuroeconomics to shed light on traditional positive and normative economic questions. It argues that the potential for meaningful contributions, though often misunderstood and frequently overstated, is nevertheless present.
ER  -