On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal
This paper evaluates the prospects for the emerging field of neuroeconomics to shed light on traditional positive and normative economic questions. It argues that the potential for meaningful contributions, though often misunderstood and frequently overstated, is nevertheless present.
-
-
Copy CitationB. Douglas Bernheim, "On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal," NBER Working Paper 13954 (2008), https://doi.org/10.3386/w13954.
-
Published Versions
B. Douglas Bernheim, 2009.
"On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal,"
American Economic Journal: Microeconomics,
American Economic Association, vol. 1(2), pages 1-41, August.
citation courtesy of 
Related
More from the NBER
In addition to working papers, the NBER disseminates affiliates’ latest findings through a range of free periodicals — the NBER Reporter, the NBER Digest, the Bulletin on Health, and the Bulletin on Entrepreneurship — as well as online conference reports, video lectures, and interviews.
