NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal

B. Douglas Bernheim

NBER Working Paper No. 13954*
Issued in April 2008
NBER Program(s):   PE

This paper evaluates the prospects for the emerging field of neuroeconomics to shed light on traditional positive and normative economic questions. It argues that the potential for meaningful contributions, though often misunderstood and frequently overstated, is nevertheless present.

*Published: B. Douglas Bernheim, 2009. "On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal," American Economic Journal: Microeconomics, American Economic Association, vol. 1(2), pages 1-41, August.

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This paper was revised on February 27, 2009

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