@techreport{NBERw13817,
 title = "Choice, Price Competition and Complexity in Markets for Health Insurance",
 author = "Richard Frank and Karine Lamiraud",
 institution = "National Bureau of Economic Research",
 type = "Working Paper",
 series = "Working Paper Series",
 number = "13817",
 year = "2008",
 month = "February",
 URL = "http://www.nber.org/papers/w13817",
}