NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

Custom Made Versus Ready to Wear Treatments; Behavioral Propensities in Physician's Choices

Richard G. Frank, Richard J. Zeckhauser

NBER Working Paper No. 13445
Issued in September 2007

---- Acknowledgements -----

An earlier version of this paper was presented at 25th Anniversary Conference of the Journal of Health Economics. We thank Dan Ford, Lisa Meredith, Katherine Rost, and Lisa Rubenstein for use of the QID data. We appreciate comments received from Victor Fuchs, Tom McGuire, Joe Newhouse, Ben Sommers, Cass Sunstein and two anonymous referees. Rachel Henke provided invaluable help in using the QID data. Max Kates and Christina Fu provided expert programming assistance. We are grateful to Samuel Osher, M.D., David Rosenthal, M.D., and Mark Schoenberg, M.D. for helpful discussions. Financial support from the NIMH is acknowledged. The views expressed herein are those of the author(s) and do not necessarily reflect the views of the National Bureau of Economic Research.

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