TY  - JOUR
AU  - Benjamin,Daniel J.
AU  - Choi,James J.
AU  - Strickland,A. Joshua
TI  - Social Identity and Preferences
JF  - National Bureau of Economic Research Working Paper Series
VL  - No. 13309
PY  - 2007
Y2  - August 2007
UR  - http://www.nber.org/papers/w13309
L1  - http://www.nber.org/papers/w13309.pdf
N1  - Author contact info:
Daniel J. Benjamin
National Bureau of Economic Research
1050 Massachusetts Avenue
C ambridge, MA 02138
Tel: 607/255-2355
Fax: 607/255-2818
E-Mail: daniel.benjamin@gmail.com

James J. Choi
Yale School of Management
135 Prospect Street
P.O. Box 208200
New Haven, CT 06520-8200
E-Mail: james.choi@yale.edu

Joshua Strickland
Kirkland & Ellis LLP
E-Mail: a.joshua.strickland@gmail.com
AB  - Social identities prescribe behaviors for people. We identify the marginal behavioral effect of these norms on discount rates and risk aversion by measuring how laboratory subjects’ choices change when an aspect of social identity is made salient. When we make ethnic identity salient to Asian-American subjects, they make more patient choices. When we make racial identity salient to black subjects, non-immigrant blacks (but not immigrant blacks) make more patient choices. Making gender identity salient has no effect on intertemporal or risk choices.
ER  -