NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

The Effect of Nicotine Replacement Therapy Advertising on Youth Smoking

Henry Saffer, Melanie Wakefield, Yvonne Terry-McElrath

NBER Working Paper No. 12964
Issued in March 2007

---- Acknowledgements -----

Thanks go to Dhaval Dave and Frank J. Chaloupka for comments on an earlier version of this paper. Thanks also go to Lloyd Johnston and Patrick O'Malley for making the Monitoring the Future data available. Glen Szczypka prepared the raw Nielsen data. The study was supported by funding from the National Cancer Institute State and Community Tobacco Control Initiative. The views expressed herein are those of the author(s) and do not necessarily reflect the views of the National Bureau of Economic Research.

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