NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test

Andre Bonfrer, Ernst R. Berndt, Alvin Silk

NBER Working Paper No. 12756
Issued in December 2006

---- Acknowledgements -----

The views expressed herein are those of the author(s) and do not necessarily reflect the views of the National Bureau of Economic Research.

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