NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

Coarse Thinking and Persuasion

Sendhil Mullainathan, Joshua Schwartzstein, Andrei Shleifer

NBER Working Paper No. 12720
Issued in December 2006

---- Acknowledgements -----

We are grateful to Nicholas Barberis, Gary Becker, Daniel Benjamin, Olivier Blanchard, Stefano Della Vigna, Edward Glaeser, Xavier Gabaix, Matthew Gentzkow, Simon Gervais, Richard Holden, Emir Kamenica, David Laibson, Steven Levitt, Ulrike Malmendier, Andrew Postlewaite, Matthew Rabin, Christina Romer, Jesse Shapiro, Glen Weyl, Eric Zitzewitz, and especially Nicola Gennaioli and Giacomo Ponzetto for helpful comments. Schwartzstein acknowledges financial support from an NSF Graduate Research Fellowship. All errors remain our own. The views expressed herein are those of the author(s) and do not necessarily reflect the views of the National Bureau of Economic Research.

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