@techreport{NBERw11981, title = "Consumer Boycotts: The Impact of the Iraq War on French Wine Sales in the U.S.", author = "Larry Chavis and Phillip Leslie", institution = "National Bureau of Economic Research", type = "Working Paper", series = "Working Paper Series", number = "11981", year = "2006", month = "January", URL = "http://www.nber.org/papers/w11981", abstract = {The French Opposition to the war in Iraq in early 2003, prompted calls for a boycott of French wine in the US. We measure the magnitude of consumers%u2019 participation in the boycott, and look at basic evidence of who participates. Conservative estimates indicate that the boycott resulted in 26% lower weekly sales at its peak, and 13% lower sales over the six month period that we estimate the boycott lasted for. These findings suggest that business should be concerned that their actions may provoke a boycott which hurts their profits. We also find that neither political preferences or media attention are important determinants of boycott participation.}, }