NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

Consumer Boycotts: The Impact of the Iraq War on French Wine Sales in the U.S.

Larry Chavis, Phillip Leslie

NBER Working Paper No. 11981
Issued in January 2006
NBER Program(s):   IO

The French Opposition to the war in Iraq in early 2003, prompted calls for a boycott of French wine in the US. We measure the magnitude of consumers’ participation in the boycott, and look at basic evidence of who participates. Conservative estimates indicate that the boycott resulted in 26% lower weekly sales at its peak, and 13% lower sales over the six month period that we estimate the boycott lasted for. These findings suggest that business should be concerned that their actions may provoke a boycott which hurts their profits. We also find that neither political preferences or media attention are important determinants of boycott participation.

download in pdf format
   (384 K)

email paper

This paper is available as PDF (384 K) or via email.

Machine-readable bibliographic record - MARC, RIS, BibTeX

Document Object Identifier (DOI): 10.3386/w11981

Published: Chavis, L. and P. Leslie. “Consumer Boycotts: The Impact of the Iraq War on French Wine Sales in the U.S.” Quantitative Marketing & Economics 7, 1 (2009): 37-67. citation courtesy of

Users who downloaded this paper also downloaded these:
Ashenfelter, Ciccarella, and Shatz w13258 French Wine and the U.S. Boycott of 2003: Does Politics Really Affect Commerce?
Bollinger, Leslie, and Sorensen w15648 Calorie Posting in Chain Restaurants
Bilmes and Stiglitz w12054 The Economic Costs of the Iraq War: An Appraisal Three Years After the Beginning of the Conflict
Aizenman and Brooks w11228 Globalization and Taste Convergence: The Case of Wine and Beer
 
Publications
Activities
Meetings
NBER Videos
Data
People
About

Support
National Bureau of Economic Research, 1050 Massachusetts Ave., Cambridge, MA 02138; 617-868-3900; email: info@nber.org

Contact Us