@techreport{NBERw11927,
 title = "The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era",
 author = "Zeynep Hansen and Marc T. Law",
 institution = "National Bureau of Economic Research",
 type = "Working Paper",
 series = "Working Paper Series",
 number = "11927",
 year = "2006",
 month = "January",
 URL = "http://www.nber.org/papers/w11927",
 abstract = {This paper explores the origins and impact of "truth-in-advertising" regulation during the Progressive era. Was advertising regulation adopted in response to rent-seeking on the part of firms who sought to limit the availability of advertising as a competitive device? Or was advertising regulation desired because it furnished a mechanism through which firms could improve the credibility of advertising? We find the available qualitative and quantitative evidence to be more consistent with the latter hypothesis.},
}