The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era
This paper explores the origins and impact of "truth-in-advertising" regulation during the Progressive era. Was advertising regulation adopted in response to rent-seeking on the part of firms who sought to limit the availability of advertising as a competitive device? Or was advertising regulation desired because it furnished a mechanism through which firms could improve the credibility of advertising? We find the available qualitative and quantitative evidence to be more consistent with the latter hypothesis.
This paper was revised on July 21, 2006
Document Object Identifier (DOI): 10.3386/w11927
Published: Hansen, Zeynep K. and Marc T. Law. “The Political Economy of Truth-in-Advertising Regulation during the Progressive Era.” Journal of Law and Economics 51, 2 (May 2008): 251-69. citation courtesy of
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