TY - JOUR AU - Garleanu,Nicolae AU - Pedersen,Lasse Heje AU - Poteshman,Allen M. TI - Demand-Based Option Pricing JF - National Bureau of Economic Research Working Paper Series VL - No. 11843 PY - 2005 Y2 - December 2005 UR - http://www.nber.org/papers/w11843 L1 - http://www.nber.org/papers/w11843.pdf N1 - Author contact info: Nicolae B. Garleanu Haas School of Business F628 University of California, Berkeley Berkeley, CA 94720 Tel: (1) 510 642 3421 Fax: (1) 510 643 1420 E-Mail: garleanu@haas.berkeley.edu Lasse H. Pedersen NYU Stern Finance 44 West Fourth Street Suite 9-190 New York, NY 10012 Tel: 212/998-0359 Fax: 212/995-4233 E-Mail: lpederse@stern.nyu.edu Allen Poteshman D.E. Shaw & Co. 39th Floor, Tower 45 120 West Forty-Fifth Street New York, NY 10036 Tel: (217) 778-6064 E-Mail: poteshman@gmail.com AB - We model the demand-pressure effect on prices when options cannot be perfectly hedged. The model shows that demand pressure in one option contract increases its price by an amount proportional to the variance of the unhedgeable part of the option. Similarly, the demand pressure increases the price of any other option by an amount proportional to the covariance of their unhedgeable parts. Empirically, we identify aggregate positions of dealers and end users using a unique dataset, and show that demand-pressure effects help explain well-known option-pricing puzzles. First, end users are net long index options, especially out-of-money puts, which helps explain their apparent expensiveness and the smirk. Second, demand patterns help explain the prices of single-stock options. ER -