TY - JOUR AU - Santos,Tano AU - Veronesi,Pietro TI - Cash-Flow Risk, Discount Risk, and the Value Premium JF - National Bureau of Economic Research Working Paper Series VL - No. 11816 PY - 2005 Y2 - December 2005 UR - http://www.nber.org/papers/w11816 L1 - http://www.nber.org/papers/w11816.pdf N1 - Author contact info: Tano Santos Graduate School of Business Columbia University 3022 Broadway, Uris Hall 414 New York, NY 10027 Tel: 212/854-0489 Fax: 212/316-9180 E-Mail: js1786@columbia.edu Pietro Veronesi University of Chicago Booth School of Business 5807 South Woodlawn Avenue Chicago, IL 60637 Tel: 773/702-6348 Fax: 773/702-0458 E-Mail: pietro.veronesi@chicagobooth.edu AB - A habit persistence, general equilibrium model with multiple assets matches both the time series properties of the market portfolio and the cross-sectional predictability of returns on price sorted portfolios, the value premium. Consistent with empirical evidence, the model shows that (a) value stocks are those with higher cash-flow risk; (b) the size of the value premium is larger in %u201Cbad times,%u201D due to time variation in risk preferences; (c) the unconditional CAPM fails, because of general equilibrium restrictions on the market portfolio. The dynamic nature of the value premium rationalizes why the conditional CAPM and a Fama and French (1993) HML factor outperform the unconditional CAPM. ER -