TY - JOUR AU - Forman,Chris AU - Goldfarb,Avi AU - Greenstein,Shane TI - Technology Adoption In and Out of Major Urban Areas: When Do Internal Firm Resources Matter Most? JF - National Bureau of Economic Research Working Paper Series VL - No. 11642 PY - 2005 Y2 - September 2005 UR - http://www.nber.org/papers/w11642 L1 - http://www.nber.org/papers/w11642.pdf N1 - Author contact info: Chris Forman Georgia Institute of Technology Scheller College of Business 800 West Peachtree Street, NW Atlanta GA 30308 USA E-Mail: chris.forman@scheller.gatech.edu Avi Goldfarb Rotman School of Management University of Toronto 105 St George St Toronto, ON M5S 3E6 E-Mail: agoldfarb@rotman.utoronto.ca Shane Greenstein The Elinor and Wendell Hobbs Professor Kellogg School of Management Northwestern University 2001 Sheridan Road Evanston, IL 60208-2013 Tel: 847/467-5672 Fax: 847/467-1777 E-Mail: greenstein@kellogg.northwestern.edu AB - How much do internal firm resources contribute to technology adoption in major urban locations, where the advantages from agglomeration are greatest? The authors address this question in the context of a business's decision to adopt advanced Internet technology. Drawing on a rich data set of adoption decisions by 86,879 U.S. establishments, the authors find that the marginal contribution of internal resources to adoption is greater outside of a major urban area than inside one. Agglomeration is therefore less important for highly capable firms. The authors conclude that firms behave as if resources available in cities are substitutes for both establishment-level and firm-level internal resources. ER -