TY  - JOUR
AU  - Guiso,Luigi
AU  - Sapienza,Paola
AU  - Zingales,Luigi
TI  - Cultural Biases in Economic Exchange
JF  - National Bureau of Economic Research Working Paper Series
VL  - No. 11005
PY  - 2004
Y2  - December 2004
UR  - http://www.nber.org/papers/w11005
L1  - http://www.nber.org/papers/w11005.pdf
N1  - Author contact info:
Luigi Guiso
Axa Professor of Household Finance
Einaudi Institute for Economics and Finance
Via Sallustiana 62 - 00187
Rome, Italy
Fax: 39 06  4792 4858
E-Mail: luigi.guiso@eief.it

Paola Sapienza
Kellogg School of Management
Northwestern University
2001 Sheridan Road, Evanston, IL 60208
Tel: 847/491-7436
Fax: 847/491-5719
E-Mail: paola-sapienza@northwestern.edu

Luigi Zingales
Booth School of Business
The University of Chicago
5807 S. Woodlawn Avenue
Chicago, IL 60637
Tel: 773/702-3196
Fax: 773/834-2081
E-Mail: luigi.zingales@ChicagoBooth.edu
AB  - How much do cultural biases affect economic exchange? We try to answer this question by using the relative trust European citizens have for citizens of other countries. First, we document that this trust is affected not only by objective characteristics of the country being trusted, but also by cultural aspects such as religion, a history of conflicts, and genetic similarities. We then find that lower relative levels of trust toward citizens of a country lead to less trade with that country, less portfolio investment, and less direct investment in that country, even after controlling for the objective characteristics of that country. This effect is stronger for good that are more trust intensive and doubles or triples when trust is instrumented with its cultural determinants. We conclude that perceptions rooted in culture are important (and generally omitted) determinants of economic exchange.
ER  -