TY - JOUR AU - Frank,Richard G. TI - Behavioral Economics and Health Economics JF - National Bureau of Economic Research Working Paper Series VL - No. 10881 PY - 2004 Y2 - November 2004 UR - http://www.nber.org/papers/w10881 L1 - http://www.nber.org/papers/w10881.pdf N1 - Author contact info: Richard Frank Department of Health Care Policy Harvard Medical School 180 Longwood Avenue Boston, MA 02115 Tel: 617/432-0178 Fax: 617/432-1219 E-Mail: frank@hcp.med.harvard.edu AB - The health sector is filled with institutions and decision-making circumstances that create friction in markets and cognitive errors by decision makers. This paper examines the potential contributions to health economics of the ideas of behavioral economics. The discussion presented here focuses on the economics of doctor-patient interactions and some aspects of quality of care. It also touches on issues related to insurance and the demand for health care. The paper argues that long standing research impasses may be aided by applying concepts from behavioral economics. ER -