TY - JOUR AU - Bundorf,M. Kate AU - Baker,Laurence AU - Singer,Sara AU - Wagner,Todd TI - Consumer Demand for Health Information on the Internet JF - National Bureau of Economic Research Working Paper Series VL - No. 10386 PY - 2004 Y2 - March 2004 UR - http://www.nber.org/papers/w10386 L1 - http://www.nber.org/papers/w10386.pdf N1 - Author contact info: Kate Bundorf Health Research and Policy Stanford University HRP T108 Stanford, CA 94305-5405 Tel: 650/725-0067 Fax: 650/725-6951 E-Mail: bundorf@stanford.edu Laurence C. Baker Department of Health Research & Policy HRP Redwood Bldg, Rm T110 Stanford University Stanford, CA 94305-5405 Tel: 650/723-4098 Fax: 650/725-6951 E-Mail: laurence.baker@stanford.edu Sara Singer E-Mail: SSINGER@hsph.harvard.edu Todd Wagner VA Palo Alto and Stanford University Health Economics Resource Center (HERC) 795 Willow Road (152 MPD) Menlo Park, CA 94025 E-Mail: twagner@stanford.edu AB - The challenges consumers face in acquiring and using information are a defining feature of health care markets. In this paper, we examine demand for health information on the Internet. We find that individuals in poor health are more likely than those in better health to use the Internet to search for health information and to communicate with others about health and health care. We also find that individuals facing a higher price to obtain information from health care professionals are more likely to turn to the Internet for health information. Our findings indicate that demand for consumer health information depends on the expected benefits of information and the price of information substitutes. ER -