@techreport{NBERw10256,
 title = "Market Culture: How Norms Governing Exploding Offers Affect Market Performance",
 author = "Muriel Niederle and Alvin E. Roth",
 institution = "National Bureau of Economic Research",
 type = "Working Paper",
 series = "Working Paper Series",
 number = "10256",
 year = "2004",
 month = "February",
 URL = "http://www.nber.org/papers/w10256",
}