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  • William Gould and Richard Thaler, "Public Policy Toward Life Saving: Maximize Lives Saved vs. Consumer Sovereignty," NBER Working Paper 0419 (1980), https://doi.org/10.3386/w0419.

Published Versions

Gould, William and Richard H. Thaler. "Public Policy Toward Life Saving: Should Consumer Preferences Rule?" Journal of Policy Analysis and Management (1982).

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