NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

Business Administration and Business Economics; Marketing; Accounting

Marketing and Advertising


2009
w15540 Emir Kamenica
Matthew Gentzkow

Bayesian Persuasion

w15253 Susan Athey
Glenn Ellison

Position Auctions with Consumer Search

w14912 Jean-Pierre Dubé
Güenter J. Hitsch
Peter E. Rossi

State Dependence and Alternative Explanations for Consumer Inertia


2008
w14345 Mohammad Arzaghi
Ernst R. Berndt
James C. Davis
Alvin J. Silk

Economic Factors Underlying the Unbundling of Advertising Agency Services

w14214 Costas Arkolakis
Market Penetration Costs and the New Consumers Margin in International Trade

w14012 Silvia Ardagna
Annamaria Lusardi

Explaining International Differences in Entrepreneurship: The Role of Individual Characteristics and Regulatory Constraints

w13788 Matthew Cary
Aparna Das
Benjamin Edelman
Ioannis Giotis
Kurtis Heimerl
Anna R. Karlin
Claire Mathieu
Michael Schwarz

On Best-Response Bidding in GSP Auctions


2007
w13420 Stefano DellaVigna
Psychology and Economics: Evidence from the Field


2006
w12756 Andre Bonfrer
Ernst R. Berndt
Alvin Silk

Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test

w12720 Sendhil Mullainathan
Joshua Schwartzstein
Andrei Shleifer

Coarse Thinking and Persuasion

w12338 Dean Karlan
John A. List

Does Price Matter in Charitable Giving? Evidence From a Large-Scale Natural Field Experiment

w11927 Zeynep Hansen
Marc T. Law

The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era


2005
w11838 Sendhil Mullainathan
Andrei Shleifer

Persuasion in Finance

w11515 Florian Zettelmeyer
Fiona Scott Morton
Jorge Silva-Risso

How the Internet Lowers Prices: Evidence from Matched Survey and Auto Transaction Data


2003
w9721 Glenn Ellison
A Model of Add-on Pricing


2000
w7712 Fiona Scott Morton
Florian Zettelmeyer

The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining


1994
w4708 Henry Saffer
Alcohol Advertising and Motor Vehicle Fatalities


Generated Sun Nov 22 05:09:04 2009

 
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