NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

NBER Papers in JEL Code M3: Marketing and Advertising

2016
w22691 Bart J. Bronnenberg
Jean-Pierre H. Dubé

The Formation of Consumer Brand Preferences
w22691 Bart J. Bronnenberg
Jean-Pierre H. Dubé

The Formation of Consumer Brand Preferences
w22596 Christian Catalini
Catherine Tucker

Seeding the S-Curve? The Role of Early Adopters in Diffusion
w22403 Jing Cai
Changcheng Song

Do Disaster Experience and Knowledge Affect Insurance Take-up Decisions?
w22067 Jean-Pierre H. Dubé
Zheng Fang
Nathan Fong
Xueming Luo

Competitive Price Targeting with Smartphone Coupons
2015
w21475 Jean-Pierre Dubé
Xueming Luo
Zheng Fang

Self-Signaling and Prosocial Behavior: a Cause Marketing Mobile Field Experiment
w21475 Jean-Pierre Dubé
Xueming Luo
Zheng Fang

Self-Signaling and Prosocial Behavior: a Cause Marketing Mobile Field Experiment
w21475 Jean-Pierre Dubé
Xueming Luo
Zheng Fang

Self-Signaling and Prosocial Behavior: a Cause Marketing Mobile Field Experiment
2014
w20171 Tom Blake
Steven Tadelis
Chris Nosko

Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment
w19838 Lint Barrage
Eric Chyn
Justine Hastings

Advertising as Insurance or Commitment? Evidence from the BP Oil Spill
w19838 Lint Barrage
Eric Chyn
Justine Hastings

Advertising as Insurance or Commitment? Evidence from the BP Oil Spill
w19794 Talia Bar
Dean R. Lillard

Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion
2013
w19592 Anusua Datta
Dhaval M. Dave

Effects of Physician-Directed Pharmaceutical Promotion on Prescription Behaviors: Longitudinal Evidence
w19586 Yi Qian
Hui Xie

Drive More Effective Data-Based Innovations: Enhancing the Utility of Secure Databases
w19520 Randall Lewis
Justin M. Rao
David H. Reiley

Measuring the Effects of Advertising: The Digital Frontier
w19350 Eric Anderson
Benjamin A. Malin
Emi Nakamura
Duncan Simester
Jón Steinsson

Informational Rigidities and the Stickiness of Temporary Sales
w19150 Brett Danaher
Michael D. Smith
Rahul Telang

Piracy and Copyright Enforcement Mechanisms
w19076 Pedro Bordalo
Nicola Gennaioli
Andrei Shleifer

Competition for Attention
w18863 John Cawley
Rosemary Avery
Matthew Eisenberg

The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products
w18863 John Cawley
Rosemary Avery
Matthew Eisenberg

The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products
w18830 Dhaval M. Dave
Effects of Pharmaceutical Promotion: A Review and Assessment
2012
w18393 Jean-Pierre H. Dube
Günter J. Hitsch
Pranav Jindal

The Joint Identification of Utility and Discount Functions From Stated Choice Data: An Application to Durable Goods Adoption
w18241 Leonardo Bursztyn
Florian Ederer
Bruno Ferman
Noam Yuchtman

Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment
w18003 Dhaval M. Dave
Henry Saffer

Demand for Smokeless Tobacco: Role of Magazine Advertising
2011
w17436 Matthew Gentzkow
Emir Kamenica

Competition in Persuasion
w17046 Peter J. Huckfeldt
Christopher R. Knittel

Pharmaceutical Use Following Generic Entry: Paying Less and Buying Less
2010
w15975 Julio J. Rotemberg
Persuasion and empathy in salesperson-customer interactions
2009
w15614 Daniel Elfenbein
Raymond Fisman
Brian McManus

Reputation, Altruism, and the Benefits of Seller Charity in an Online Marketplace
w15540 Emir Kamenica
Matthew Gentzkow

Bayesian Persuasion
w15253 Susan Athey
Glenn Ellison

Position Auctions with Consumer Search
w14912 Jean-Pierre Dubé
Günter J. Hitsch
Peter E. Rossi

State Dependence and Alternative Explanations for Consumer Inertia
2008
w14345 Mohammad Arzaghi
Ernst R. Berndt
James C. Davis
Alvin J. Silk

Economic Factors Underlying the Unbundling of Advertising Agency Services
w14214 Costas Arkolakis
Market Penetration Costs and the New Consumers Margin in International Trade
w14012 Silvia Ardagna
Annamaria Lusardi

Explaining International Differences in Entrepreneurship: The Role of Individual Characteristics and Regulatory Constraints
w13788 Matthew Cary
Aparna Das
Benjamin Edelman
Ioannis Giotis
Kurtis Heimerl
Anna R. Karlin
Claire Mathieu
Michael Schwarz

On Best-Response Bidding in GSP Auctions
2007
w13420 Stefano DellaVigna
Psychology and Economics: Evidence from the Field
2006
w12756 Andre Bonfrer
Ernst R. Berndt
Alvin Silk

Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test
w12720 Sendhil Mullainathan
Joshua Schwartzstein
Andrei Shleifer

Coarse Thinking and Persuasion
w12720 Sendhil Mullainathan
Joshua Schwartzstein
Andrei Shleifer

Coarse Thinking and Persuasion
w12338 Dean Karlan
John A. List

Does Price Matter in Charitable Giving? Evidence From a Large-Scale Natural Field Experiment
w11927 Zeynep Hansen
Marc T. Law

The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era
2005
w11838 Sendhil Mullainathan
Andrei Shleifer

Persuasion in Finance
w11515 Florian Zettelmeyer
Fiona Scott Morton
Jorge Silva-Risso

How the Internet Lowers Prices: Evidence from Matched Survey and Auto Transaction Data
2003
w9721 Glenn Ellison
A Model of Add-on Pricing
2000
w7712 Fiona Scott Morton
Florian Zettelmeyer

The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining
1994
w4708 Henry Saffer
Alcohol Advertising and Motor Vehicle Fatalities

Generated on Tue Dec 6 00:00:06 2016

 
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