The Roles of Marketing, Product Quality, and Price Competition in the Growth and Composition of the U.S. Antiulcer Drug Industry
Chapter in NBER book The Economics of New Goods (1997), Timothy F. Bresnahan and Robert J. Gordon, editors (p. 277 - 328)
Published in January 1996 by University of Chicago Press
© 1997 by the National Bureau of Economic Research
in NBER Book Series Studies in Income and Wealth
This chapter first appeared as NBER working paper w4904, The Roles of Marketing, Product Quality and Price Competition in the Growth and Composition of the U.S. Anti-Ulcer Drug Industry, Ernst R. Berndt, Linda Bui, David Reiley, Glen Urban
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