NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

The Roles of Marketing, Product Quality, and Price Competition in the Growth and Composition of the U.S. Antiulcer Drug Industry

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Ernst R. Berndt, Linda T. Bui, David H. Lucking-Reiley, Glen L. Urban

Chapter in NBER book The Economics of New Goods (1997), Timothy F. Bresnahan and Robert J. Gordon, editors (p. 277 - 328)*
Published in January 1996

This chapter first appeared as NBER working paper w4904, The Roles of Marketing, Product Quality and Price Competition in the Growth and Composition of the U.S. Anti-Ulcer Drug Industry, Ernst R. Berndt, Linda Bui, David Reiley, Glen Urban

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