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NATIONAL BUREAU OF ECONOMIC RESEARCH
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Junichi Suzuki

Amazon Inc.

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Institutional Affiliation: Amazon, Inc.

NBER Working Papers and Publications

February 2018The Impact of Big Data on Firm Performance: An Empirical Investigation
with Patrick Bajari, Victor Chernozhukov, Ali Hortaçsu: w24334
In academic and policy circles, there has been considerable interest in the impact of “big data” on firm performance. We examine the question of how the amount of data impacts the accuracy of Machine Learned models of weekly retail product forecasts using a proprietary data set obtained from Amazon. We examine the accuracy of forecasts in two relevant dimensions: the number of products (N), and the number of time periods for which a product is available for sale (T). Theory suggests diminishing returns to larger N and T, with relative forecast errors diminishing at rate 1/√N+1/√T. Empirical results indicate gains in forecast improvement in the T dimension; as more and more data is available for a particular product, demand forecasts for that product improve over time, though with diminishi...

Published: Patrick Bajari & Victor Chernozhukov & Ali Hortaçsu & Junichi Suzuki, 2019. "The Impact of Big Data on Firm Performance: An Empirical Investigation," AEA Papers and Proceedings, vol 109, pages 33-37. citation courtesy of

 
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