Rotman School of Management, University of Toronto
105 St. George St.
Toronto, ON, M5S3E6
NBER Working Papers and Publications
|October 2017||Storm Crowds: Evidence from Zooniverse on Crowd Contribution Design|
with Joshua Gans: w23955
Crowdsourcing - a collaborative form of content production based on the contributions of large groups of individuals - has proliferated in the past decade. Due to this growth, recent research has focused on understanding the factors that affect its sustainability. Prior studies have highlighted the importance of volunteers’ prosocial motivations, the sense of belonging to a community, and symbolic rewards within crowdsourcing websites. One factor that has received limited attention in the existing literature is how the design of crowdsourcing platforms affects their sustainability. We study whether the design element - particularly, the divisibility of contributions (i.e. whether contributing tasks are bundled together or can be carried out separately) - is a factor that affects the level ...